Peeps more popular than ever
"Everyone seems to have a Peeps story," says Ross Born, third-generation operator of Just Born Inc., which hatches 5 million Peeps a day at its plant north of Philadelphia.
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Peeps
Long associated with Easter, Peeps have penetrated the pop-culture consciousness in a way that other candy brands have not.
Aficionados send chicks into battle in a microwave "sport" known as Peeps jousting. They enter Peeps art contests, dozens of which are held around the country this time of year. They innovate recipes like "Peepza," a desert pizza. They write cheeky blog entries with titles like "101 Fun Ways to Torture a Peep."
Credit: AP Photo/Seth Wenig
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