Peeps more popular than ever
"Everyone seems to have a Peeps story," says Ross Born, third-generation operator of Just Born Inc., which hatches 5 million Peeps a day at its plant north of Philadelphia.
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Peeps
Just Born calls it the "Peepsonality" of consumers who buy Peeps not only to eat, but also to play around with.
"If you had asked me about this 25 years ago, I would've been rather bewildered about the whole thing," Born confesses. "We were candymakers."
Not that he's complaining. Just Born had its best year financially in 2012.
Credit: AP Photo/Matt Rourke
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